About us

We’re pioneering the fields of People Analytics and legal market data with two market-leading products currently being used across the UK & USA.

Pirical was launched in 2015. Our past experiences range from corporate careers in McKinsey, Bloomberg, and Goldman Sachs to recent graduates of leading UK universities and European business schools.

Our customers are top international legal and professional services firms, excited by the power of data for managing their business. We have built our reputation by tackling the hardest challenges where data engineering meets business strategy and this continues to drive our core mission today.

We work with business leaders who are hungry for better ways of deciding where to focus attention, how to stand apart from the competition, and how to maximise their impact.

We obsess over the decisions our customers need to make next and develop products to guide their thinking. 

We have grown organically into a company of nearly 50. Our customers love what we do; we provide them with evidence and tools to reduce bias, to work more efficiently and to pursue new growth opportunities.

Our founders

Jason Ku

CEO

Jason was a manager with McKinsey & Co. serving clients across the US, Europe and Australia on various management topics, including organisational issues in acquiring, developing and retaining top talent.


While at McKinsey, Jason championed the firm’s recruiting efforts in the Australian offices. In addition, Jason has hands-on managerial experience in industry with Bloomberg LP. In this role, Jason also co-led the recruitment efforts in London.


Jason has an MBA from INSEAD, and undergraduate honour degrees in Computer Science, Economics and Mathematics.

Hok-Him Poon

CTO

Hok-Him has over 10 years of experience as a tech lead and software developer at Bloomberg and Goldman Sachs. He holds an MA in Computer Science from Cambridge University.


An avid rock-climber, nature-lover and geek at heart, he is drawn to all sorts of mental and physical challenges.


Hok-Him is a strong believer in social responsibility and the key role that technology plays to achieve it.

Our breakthrough solutions have been approved and funded by Innovate UK — the British Government funding programme for the advancement of innovative ideas.

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